Ember Dental
Turning Google Ads Clicks Into Booked Patients: A Google Ads (PPC) Case Study for a South Florida Dental Practice
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40
79.4%
7.36%
Conversion Rate (May 2026)
4
Service-Specific Ad Groups
THE CLIENT
A Growing Dental Practice Across Four South Florida Cities
Ember Dental is a general, cosmetic, and emergency dentistry practice serving Boca Raton, Deerfield Beach, Coconut Creek, and Parkland, Florida. The practice offers same-day appointments and a full range of services — from routine checkups and cosmetic treatments to dental implants and Invisalign — and has built a 5-star reputation with more than 500 patients served.
Blueline SEO manages Ember Dental’s Google Ads (Search) program, built around driving qualified new-patient calls and appointment requests across the practice’s core service lines.
THE CHALLENGE
Turning Ad Spend Into Phone Calls, Not Just Clicks
For a multi-location dental practice, the metric that matters isn’t clicks — it’s the phone ringing with a real patient on the line. Ember Dental needed a Google Ads structure that could:
- Separate distinct service lines (general, cosmetic, implants, Invisalign) so each could be bid and measured on its own terms
- Send traffic to service-matched landing pages rather than one generic homepage
- Track calls — not just form fills — as the primary conversion signal, since most dental leads call rather than fill out a form
- Maintain strong ad visibility (top-of-page placement) in a competitive, multi-city local market
| Ad Group | Focus |
|---|---|
| General Dentistry | Checkups, routine care, emergency dentistry |
| Cosmetic Dentistry | Smile makeovers, veneers, whitening |
| Dental Implants | Implant consultations and procedures |
| Invisalign Dentistry | Clear aligner treatment |
- Calls from ads (primary conversion action)
- Website call clicks and lead form submissions
- Google Business Profile actions: get-directions requests, website visits, and other engagements
| Metric | May 2026 |
|---|---|
| Conversions (calls) | 12.00 |
| Conversion rate | 7.36% |
| Cost per conversion | $162.24 |
| Total spend | $1,946.89 |
| Impression share — Top of page | 79.36% |
| Impression share — Absolute top | 36.16% |
What Made It Successful
- Ad groups and landing pages built around individual service lines, not one generic page
- Call tracking set as the primary conversion action — matching how dental patients actually convert
- Full-funnel measurement covering calls, forms, and Google Business Profile actions
- Strong Quality Score reflected in a 79%+ top-of-page impression share
- Sustained, verifiable lead flow (40 calls) tracked well beyond a single reporting month
